very.co.uk Very.co.uk

   
Access Denied

Domain Summary

What is the traffic rank for Very.co.uk?

• Very.co.uk ranks #8,478 globally on HypeStat.

What percent of global Internet users visit Very.co.uk?

• 0.0069309% of global Internet users visit Very.co.uk

How many people visit Very.co.uk each day?

• Very.co.uk receives approximately 341.7K visitors and 1,869,025 page impressions per day.

Which countries does Very.co.uk receive most of its visitors from?

• Very.co.uk is mostly visited by people located in United Kingdom,Guernsey,United States.

How much Very.co.uk can earn?

• Very.co.uk should earn about $5,065.20/day from advertising revenue.

What is Very.co.uk estimated value?

• Estimated value of Very.co.uk is $6,019,838.78.

What IP addresses does Very.co.uk resolve to?

• Very.co.uk resolves to the IP addresses 104.77.220.100.

Where are Very.co.uk servers located in?

• Very.co.uk has servers located in Secaucus, New Jersey, 07094, United States.

very.co.uk Profile

Title:Access Denied Description:discover fashion, home, tech & more online with a choice of ways to pay and next day delivery with click & collect. download our app for exclusive offers
Tags:
toys
jewellery
kids clothing
furniture
homeware
home appliances
gifts
mens clothes
womens clothes
Category:eCommerce and Shopping / Marketplace
About: Very.co.uk is an online retailer based in the United Kingdom. It is owned by Shop Direct, a subsidiary of the Barclay Brothers. Very.co.uk offers a wide range of products, including clothing, footwear, electricals, home and garden items, toys, and sports equipment. It also offers a range of financial services, including credit cards, loans, and insurance.
*This text is generated by artificial intelligence and may not be accurate. Edit Site Info

What technologies does very.co.uk use?

These are the technologies used at very.co.uk. very.co.uk has a total of 2 technologies installed in 2 different categories.
Analytics
Google Analytics Google Analytics
Ecommerce
Oracle Commerce Oracle Commerce

very.co.uk Traffic Analysis

Very.co.uk is ranked #8,478 in the world. This website is viewed by an estimated 341.7K visitors daily, generating a total of 1.9M pageviews. This equates to about 10.4M monthly visitors. Very.co.uk traffic has increased by 0.6% compared to last month.
Daily Visitors341.7K
6.9%
Monthly Visits10.4M
0.6%
Pages per Visit5.47
13.85%
Visit duration04:20
33.64%
Bounce Rate49.01%
2.11%
Is this your site?Verify your site's metrics.
Daily Unique Visitors:
341,686
Monthly Visits:
10,353,086
Pages per Visit:
5.47
Daily Pageviews:
1,869,025
Avg. visit duration:
04:20
Bounce rate:
49.01%
Global Reach:
0.0069309%
Monthly Visits (SEMrush):
7,545,257
Monthly Unique Visitors (SEMrush):
4,165,089
Monthly Visits (SimilarWeb):
10,149,101
HypeRank:
8,478
SEMrush Rank:
118,447
SimilarWeb Rank:
5,112
*All traffic values are estimates only.

Traffic sources

Direct:
62.41%
Referral:
15.19%
Search:
17.64%
Social:
1.87%
Paid:
2.88%

Desktop vs Mobile

Desktop:
29.80%
Mobile:
70.20%

Total Visits Last 3 Months

12.8M
JAN
10.3M
FEB
10.4M
MAR

Visitors by country

Country
Users%
 
United Kingdom 94.06%
 
Guernsey 0.85%
 
United States 0.83%
 
Philippines 0.38%
 
Ireland 0.29%

Where do visitors go on very.co.uk?

 
Reach%Pageviews%PerUser
very.co.uk
100.00%99.93%5.4
OTHER
0%0.07%0

Which sites are competitors to very.co.uk?

Websites similar to very.co.uk are sites similar on user interests and browsing behavior. Users can discover new websites that are similar to the ones they already enjoy or find useful.
Last update was 89 days ago
     
This can take up to 60 seconds. Please wait...

*HypeStat.com is not promoting or affiliated with very.co.uk in any way. Only publicly available statistics data are displayed.

Search Engine Indexes ▼

Search engine indexes are huge databases or collections of net pages that search engines like google like google and yahoo use to retrieve applicable facts while customers carry out searches. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet.
Google Index:
246,000
Bing Index:
372,000

  ▼

SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.
SemRushSemRush
Domain:
  very.co.uk
Rank:
(Rank based on keywords, cost and organic traffic)
  118,447
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  150,626
Organic Traffic:
(Number of visitors coming from top 20 search results)
  14,605
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $8,095.00
Full SEMrush Report >>

Revenue report ▼

Google.com would generate approximately $5.1K per day if the source of income were advertisements, which equates to an estimated monthly revenue of $152K and annual gross revenue of approximately $1.8M. Based on these figures, the site's net worth is estimated at around $6M.

How much would very.co.uk make?

Daily Revenue:
$5,065.20
Monthly Revenue:
$151,956.00
Yearly Revenue:
$1,848,798.00
*All earnings values are estimates only.

Daily earning by country

 
CountryPageviewsEarning
 
United Kingdom 1,758,009$4,711.46
 
United States 15,495$74.84
 
Ireland 5,486$2.58
 
Philippines 7,076$1.42
 
Guernsey 15,854$1.11

Loss of money due to Adblock?

Daily Revenue Loss:
$768.43
Monthly Revenue Loss:
$23,052.97
Yearly Revenue Loss:
$280,477.78
Daily Pageviews Blocked:
287,022
Monthly Pageviews Blocked:
8,610,671
Yearly Pageviews Blocked:
104,763,159

Daily revenue loss by country

 
CountryBlockedLost Money
 
United Kingdom 281,281$753.83
 
United States 2,789$13.47
 
Ireland 2,139$1.01
 
Philippines 495$0.10
 
Guernsey 317$0.02

How much is very.co.uk worth?

Website Value:
$6M

Ad Experience Report ▼

Summary of the ad experience rating of a website for a specific platform.

Mobile summary

Root domain:
very.co.uk
Last Change Time:
(The last time that the site changed status.)
2020-10-09 10:26:11
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Desktop summary

Root domain:
very.co.uk
Last Change Time:
(The last time that the site changed status.)
2020-10-15 08:27:15
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Abusive Experience Report ▼

Summary of the abusive experience rating of a website.
Root domain:
very.co.uk
Last Change Time:
(The last time that the site changed status.)
2020-10-15 08:27:15
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Passing

Where is very.co.uk hosted? ▼

Very.co.uk may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
Server IP:
104.77.220.100
ASN:
AS16625 
ISP:
Akamai Technologies, Inc. 
Server Location:
Secaucus
New Jersey, NJ
07094
United States, US
 

Other sites hosted on 104.77.220.100

There are no other sites hosted on this IP

How fast does very.co.uk load? ▼

The average loading time of very.co.uk is 260 ms. The Desktop speed index is 53 and mobile speed index is 98.
Average Load Time:
260 ms

Page Speed (Google PageSpeed Insights) - Desktop

53
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

Cumulative Layout Shift (CLS)0 0% of loads for this page have a fast (<0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have an average (0s ~ 0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have a slow (>0s) Cumulative Layout Shift (CLS) 0%
Time To First Byte (TTFB)0 0% of loads for this page have a fast (<0s) Time To First Byte (TTFB) 0% 0% of loads for this page have an average (0s ~ 0s) Time To First Byte (TTFB) 0% 0% of loads for this page have a slow (>0s) Time To First Byte (TTFB) 0%
First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average (0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%
Interaction To Next Paint (INP)0 0% of loads for this page have a fast (<0ms) Interaction To Next Paint (INP) 0% 0% of loads for this page have an average (0ms ~ 0ms) Interaction To Next Paint (INP) 0% 0% of loads for this page have a slow (>0ms) Interaction To Next Paint (INP) 0%
Largest Contentful Paint (LCP)0 0% of loads for this page have a fast (<0ms) Largest Contentful Paint (LCP) 0% 0% of loads for this page have an average (0ms ~ 0ms) Largest Contentful Paint (LCP) 0% 0% of loads for this page have a slow (>0ms) Largest Contentful Paint (LCP) 0%

Origin Data

All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

Cumulative Layout Shift (CLS)0 0% of loads for this page have a fast (<0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have an average (0s ~ 0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have a slow (>0s) Cumulative Layout Shift (CLS) 0%
Time To First Byte (TTFB)0 0% of loads for this page have a fast (<0s) Time To First Byte (TTFB) 0% 0% of loads for this page have an average (0s ~ 0s) Time To First Byte (TTFB) 0% 0% of loads for this page have a slow (>0s) Time To First Byte (TTFB) 0%
First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average 0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%
Interaction To Next Paint (INP)0 0% of loads for this page have a fast (<0ms) Interaction To Next Paint (INP) 0% 0% of loads for this page have an average (0ms ~ 0ms) Interaction To Next Paint (INP) 0% 0% of loads for this page have a slow (>0ms) Interaction To Next Paint (INP) 0%
Largest Contentful Paint (LCP)0 0% of loads for this page have a fast (<0ms) Largest Contentful Paint (LCP) 0% 0% of loads for this page have an average (0ms ~ 0ms) Largest Contentful Paint (LCP) 0% 0% of loads for this page have a slow (>0ms) Largest Contentful Paint (LCP) 0%

Lab Data


Page Speed (Google PageSpeed Insights) - Mobile

98
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

Cumulative Layout Shift (CLS)0 0% of loads for this page have a fast (<0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have an average (0s ~ 0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have a slow (>0s) Cumulative Layout Shift (CLS) 0%
Time To First Byte (TTFB)0 0% of loads for this page have a fast (<0s) Time To First Byte (TTFB) 0% 0% of loads for this page have an average (0s ~ 0s) Time To First Byte (TTFB) 0% 0% of loads for this page have a slow (>0s) Time To First Byte (TTFB) 0%
First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average (0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%
Interactive To Next Paint (INP)0 0% of loads for this page have a fast (<0s) Interactive To Next Paint (INP) 0% 0% of loads for this page have an average (0s ~ 0s) Interactive To Next Paint (INP) 0% 0% of loads for this page have a slow (>0s) Interactive To Next Paint (INP) 0%
Largest Contentful Paint (LCP)0 0% of loads for this page have a fast (<0s) Largest Contentful Paint (LCP) 0% 0% of loads for this page have an average (0s ~ 0s) Largest Contentful Paint (LCP) 0% 0% of loads for this page have a slow (>0s) Largest Contentful Paint (LCP) 0%

Origin Data

All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

Cumulative Layout Shift (CLS)0 0% of loads for this page have a fast (<0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have an average (0s ~ 0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have a slow (>0s) Cumulative Layout Shift (CLS) 0%
Time To First Byte (TTFB)0 0% of loads for this page have a fast (<0s) Time To First Byte (TTFB) 0% 0% of loads for this page have an average (0s ~ 0s) Time To First Byte (TTFB) 0% 0% of loads for this page have a slow (>0s) Time To First Byte (TTFB) 0%
First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average 0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%
Interactive To Next Paint (INP)0 0% of loads for this page have a fast (<0s) Interactive To Next Paint (INP) 0% 0% of loads for this page have an average (0s ~ 0s) Interactive To Next Paint (INP) 0% 0% of loads for this page have a slow (>0s) Interactive To Next Paint (INP) 0%
Largest Contentful Paint (LCP)0 0% of loads for this page have a fast (<0s)Largest Contentful Paint (LCP) 0% 0% of loads for this page have an average (0s ~ 0s)Largest Contentful Paint (LCP) 0% 0% of loads for this page have a slow (>0s)Largest Contentful Paint (LCP) 0%

Lab Data

Does very.co.uk use compression? ▼

Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on very.co.uk are reduced by -16332%.
very.co.uk use gzip compression.
Original size: 372 B
Compressed size: 59.69 KB
File reduced by: 59.33 KB (-16332%)

Google Safe Browsing ▼

Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious

MyWot.com Reputation Ratings

MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites. very.co.uk has 88 Safety Reputations.
Status:
  SAFE
Safety Reputations:
  88
Safety Confidence:
  38
Child Safety Reputations:
  88
Child Safety Confidence:
  36

SSL Checker - SSL Certificate Verify ▼

An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. very.co.uk supports HTTPS.
 very.co.uk supports HTTPS
     
Verifying SSL Support. Please wait...
Common Name: www.very.co.uk
Organization: Shop Direct Home Shopping Limited
Location: Liverpool, GB, businessCategory = Private Organization, serialNumber = 04663281
Issuer: DigiCert SHA2 Extended Validation Server CA
Valid from: Sep 25 00:00:00 2024 GMT
Valid until: Jul 16 23:59:59 2025 GMT
Authority: CA:FALSE
Keysize: 2048 Bits
Common Name: DigiCert SHA2 Extended Validation Server CA
Organization: DigiCert Inc, OU = www.digicert.com
Location: US
Issuer: DigiCert High Assurance EV Root CA
Valid from: Oct 22 12:00:00 2013 GMT
Valid until: Oct 22 12:00:00 2028 GMT
Authority: CA:TRUE
Keysize: 2048 Bits

Verify HTTP/2 Support ▼

HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency.
 very.co.uk supports HTTP/2
     
Verifying HTTP/2.0 Support. Please wait...

Http Header ▼

HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server. 
Server: AkamaiGHost
Content-Length: 0
Location: https://www.very.co.uk/
Expires: Tue, 22 Apr 2025 08:22:01 GMT
Cache-Control: max-age=0, no-cache, no-store
Pragma: no-cache
Date: Tue, 22 Apr 2025 08:22:01 GMT
Connection: keep-alive
Set-Cookie: dcx_autosuggest=true; expires=Wed, 23-Apr-2025 08:22:01 GMT; path=/; secure; HttpOnly; SameSite=None
Server-Timing: cdn-cache; desc=HIT
Server-Timing: edge; dur=1
dcx_origin: s
Set-Cookie: akavpau_VPVERY=1745310151~id=824ef11c123d013e9835541f7451cd6b; Domain=very.co.uk; Path=/; HttpOnly; Secure; SameSite=None
x-dcx-search-bar-constructor: true
Akamai_HTTP_Redirect2: true
Set-Cookie: akacd_PROD_VERY_REBUILD=1745396521~rv=97~id=b59f955b3112e0fbfbae40aff4e8fa9e; path=/; Expires=Wed, 23 Apr 2025 08:22:01 GMT; Secure; SameSite=None
Strict-Transport-Security: max-age=31536000
Server-Timing: ak_p; desc="1745310121576_1749449094_70943202_19_43771_20_23_-";dur=1

HTTP/2 403 
server: AkamaiGHost
mime-version: 1.0
content-type: text/html
content-length: 372
expires: Tue, 22 Apr 2025 08:22:01 GMT
cache-control: max-age=0, no-cache, no-store
pragma: no-cache
date: Tue, 22 Apr 2025 08:22:01 GMT
set-cookie: dcx_autosuggest=true; expires=Wed, 23-Apr-2025 08:22:01 GMT; path=/; secure; HttpOnly; SameSite=None
server-timing: cdn-cache; desc=HIT
server-timing: edge; dur=1
dcx_origin: a
set-cookie: akavpau_VPVERY=1745310151~id=824ef11c123d013e9835541f7451cd6b; Domain=www.very.co.uk; Path=/; HttpOnly; Secure; SameSite=None
x-dcx-search-bar-constructor: true
set-cookie: aka_cd_failover_PROD_VERY_REBUILD=1; path=/; Expires=Tue, 22 Apr 2025 08:23:01 GMT; Secure; SameSite=None
strict-transport-security: max-age=31536000
server-timing: ak_p; desc="1745310121708_399771601_597549593_9_5297_2_0_15";dur=1

DNS Lookup ▼

DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
Type Ip Target/Txt TTL
SOA 1000
Mname eur2.akam.net
Rname hostmaster.akamai.com
Serial Number 1560846514
Refresh 1000
Retry 1000
Expire 1000
Minimum TTL 1000
TXT dskdk6qq1zqypzvq73g92rhfj904bnl0 300
TXT q1cg3v4gfzj0bp1m5yzm1db4tsfv96qj 300
TXT google-site-verification=TFrQNEYAOv4k23SWkCSDOrYqa-xYDQCizml00a7b4cg 300
TXT 2lfwcrp58mmjjdbycl5mg6jng6y6sfdr 300
TXT q06wd7t946c55jm5l0zv9ly3dktgjbw2 300
TXT 4gp4qndprg9hx80zhzqqrgh4dk4ktllm 300
TXT amazonses:jP21NwAmlfm1u4UKyNApfmX1GnrOGGmTH8ySBQnukgQ= 300
TXT v=spf1 include:%{ir}.%{v}.%{d}.spf.has.pphosted.com ~all 300
TXT google-site-verification=0rdsvu-_x-oNqsqeDWLL28sP1SEUH2MLL9SkMna45wQ 300
MX dominiosfr01.dnscpanel.com 300
A 184.31.101.108 20
NS eur2.akam.net 74750
NS ns1-98.akam.net 74750
NS ns1-50.akam.net 74750
NS use9.akam.net 74750
NS usw1.akam.net 74750
NS eur6.akam.net 74750
NS asia1.akam.net 74750
NS eur5.akam.net 74750

Whois Lookup ▼

Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on July 23, 1999 and will expire on July 23, 2023 if not renewed. This website is now assigned through the registrar British Telecommunications plc [Tag = BTWEBSERVICE. The WHOIS data for this website's domain was last updated on July 16, 2021.
Domain Created:
1999-07-23
Domain Expires:
2023-07-23
Domain Updated:
2021-07-16
Domain Age:
25 years 29 days
Domain Registrar:
British Telecommunications plc [Tag = BTWEBSERVICE
Domain Owner:
Shop Direct Home Shopping Limited
WhoIs:
 

    Domain name:
        very.co.uk

    Registrant:
        Shop Direct Home Shopping Limited

    Trading as: 
        Shop Direct Home Shopping Limited

    Registrant type:
        UK Public Limited Company, (Company number: 4663281)

    Registrant's address:
        Skyways House
        Speke Road
        Speke
        Liverpool
        L70 1AB
        United Kingdom

    Data validation:
        Nominet was able to match the registrant's name and address against a 3rd party data source on 09-Oct-2019

    Registrar:
        British Telecommunications plc [Tag = BTWEBSERVICES]
        URL: https://www.dmc.bt.com

    Relevant dates:
        Registered on: 23-Jul-1999
        Expiry date:  23-Jul-2023
        Last updated:  16-Jul-2021

    Registration status:
        Registered until expiry date.

    Name servers:
        asia1.akam.net
        eur2.akam.net
        eur5.akam.net
        eur6.akam.net
        ns1-50.akam.net
        ns1-98.akam.net
        use9.akam.net
        usw1.akam.net

    WHOIS lookup made at 18:25:31 10-Apr-2023

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for .uk domain names. This information and the .uk WHOIS are:

    Copyright Nominet UK 1996 - 2023.

You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at https://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
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