Npd.com
Unlock Growth with Our Consumer Insights & Industry Data Tools | Circana
Domain Summary
What is the traffic rank for Npd.com?
• Npd.com ranks #1,066,730 globally on HypeStat.
What percent of global Internet users visit Npd.com?
• 2.2E-5% of global Internet users visit Npd.com
How many people visit Npd.com each day?
• Npd.com receives approximately 1.1K visitors and 6,353 page impressions per day.
Which countries does Npd.com receive most of its visitors from?
• Npd.com is mostly visited by people located in United States,Japan,Canada.
How much Npd.com can earn?
• Npd.com should earn about $29.53/day from advertising revenue.
What is Npd.com estimated value?
• Estimated value of Npd.com is $34,153.16.
What IP addresses does Npd.com resolve to?
• Npd.com resolves to the IP addresses 185.230.63.107.
Where are Npd.com servers located in?
• Npd.com has servers located in Ashburn, Virginia, 20147, United States.
npd.com Profile

About:
Offers marketing research services, industry tracking, data collection and analysis.
NPD’s expert industry analysis and advisory services help retailers and manufacturers identify market trends to make smarter business decisions. Edit Site Info
NPD’s expert industry analysis and advisory services help retailers and manufacturers identify market trends to make smarter business decisions. Edit Site Info
What technologies does npd.com use?
These are the technologies used at npd.com. npd.com has a total of 11 technologies installed in 10 different categories.npd.com Traffic Analysis
Npd.com is ranked #1,066,730 in the world. This website is viewed by an estimated 1.1K visitors daily, generating a total of 6.4K pageviews. This equates to about 32.9K monthly visitors. Npd.com traffic has increased by 78.01% compared to last month.Daily Visitors1.1K
34.5%
Monthly Visits32.9K
78.01%
Pages per Visit5.85
10.92%
Visit duration04:39
16.12%
Bounce Rate38.17%
0.57%
Is this your site?Verify your site's metrics.
- Daily Unique Visitors:
- 1,086
- Monthly Visits:
- 32,906
- Pages per Visit:
- 5.85
- Daily Pageviews:
- 6,353
- Avg. visit duration:
- 04:39
- Bounce rate:
- 38.17%
- Global Reach:
- 2.2E-5%
- Monthly Visits (SEMrush):
- 42,127
- Monthly Unique Visitors (SEMrush):
- 6,335
- Monthly Visits (SimilarWeb):
- 32,257
- HypeRank:
- 1,066,730
- SEMrush Rank:
- 1,748,807
- SimilarWeb Rank:
- 574,069
Traffic sources
- Direct:
- 66.62%
- Referral:
- 28.58%
- Search:
- 2.76%
- Social:
- 1.50%
- Paid:
- 0.55%
Desktop vs Mobile
- Desktop:
- 100.00%
- Mobile:
- 0%
Total Visits Last 3 Months
30.8K
MAR
18.5K
APR
32.9K
MAY
Visitors by country
- Country
- Users%
- United States 91.98%
- Japan 1.94%
- Canada 1.79%
- France 1.21%
- India 1.12%
Where do visitors go on npd.com?
- Reach%Pageviews%PerUser
- npd.com
- 72.16%62.63%1.7
- identity.npd.com
- 22.19%21.97%2.0
- npdinsider.npd.com
- 5.29%4.56%2
- wpwoktaiwa01.npd.com
- 3.75%3.76%2
- OTHER
- 0%7.08%0
Backlinks Report ▼
Npd.com has a total of 9,875 backlinks from 1,495 referring domains and most of them comes from United States.- Total Backlinks:
- 9,875
- Follow Links:
- 8,981
- Nofollow Links:
- 893
- Referring Domains:
- 1,495
- Referring IPs:
- 1,357
- Authority Domain Score:
- 31
Backlinks by country
- Country
- Domains
- United States 590
- Singapore 206
- France 64
- Germany 56
- United Kingdom 28
Backlinks by TLDs
- TLD Distribution
- Domains
- .com
- 902
- .in
- 60
- .fr
- 47
- .edu
- 5
- .gov
- 1
Which sites are competitors to npd.com?
Websites similar to npd.com are sites similar on user interests and browsing behavior. Users can discover new websites that are similar to the ones they already enjoy or find useful.- Domain
- CompareDaily Visitors
- dynata.com
- Compare >173.3K
- retaildive.com
- Compare >13.5K
- chainstoreage.com
- Compare >8.4K
- retail-insight-network.com
- Compare >4.5K
- marketresearch.com
- Compare >3.8K
- licensinginternational.org
- Compare >2.7K
Last update was 82 days ago
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*HypeStat.com is not promoting or affiliated with npd.com in any way. Only publicly available statistics data are displayed.
Search Engine Indexes ▼
Search engine indexes are huge databases or collections of net pages that search engines like google like google and yahoo use to retrieve applicable facts while customers carry out searches. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet.- Google Index:
- 433
- Bing Index:
- 2,160
- Baidu Index:
- 12,100
▼
SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.- Domain:
- npd.com
- Rank:
(Rank based on keywords, cost and organic traffic) - 1,748,807
- Organic Keywords:
(Number of keywords in top 20 Google SERP) - 57
- Organic Traffic:
(Number of visitors coming from top 20 search results) - 439
- Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords) - $484.00
Revenue report ▼
Google.com would generate approximately $29.5 per day if the source of income were advertisements, which equates to an estimated monthly revenue of $885.9 and annual gross revenue of approximately $10.8K. Based on these figures, the site's net worth is estimated at around $34.2K.How much would npd.com make?
- Daily Revenue:
- $29.53
- Monthly Revenue:
- $885.90
- Yearly Revenue:
- $10,778.45
Daily earning by country
- CountryPageviewsEarning
- United States 5,843$28.22
- Canada 113$0.69
- France 77$0.04
- Japan 123$0.04
- India 71$0.03
Loss of money due to Adblock?
- Daily Revenue Loss:
- $5.27
- Monthly Revenue Loss:
- $157.96
- Yearly Revenue Loss:
- $1,921.80
- Daily Pageviews Blocked:
- 1,112
- Monthly Pageviews Blocked:
- 33,367
- Yearly Pageviews Blocked:
- 405,969
Daily revenue loss by country
- CountryBlockedLost Money
- United States 1,052$5.08
- Canada 28$0.17
- India 20$0.01
- France 8$0.00
- Japan 4$0.00
How much is npd.com worth?
- Website Value:
- $34.2K
Ad Experience Report ▼
Summary of the ad experience rating of a website for a specific platform.Mobile summary
- Root domain:
- npd.com
- Ad filtering:
(Chrome is not filtering ads on your site.) - Off
- Status:
(The status of the site that is reviewed for the Better Ads Standards.) - Not reviewed
Desktop summary
- Root domain:
- npd.com
- Ad filtering:
(Chrome is not filtering ads on your site.) - Off
- Status:
(The status of the site that is reviewed for the Better Ads Standards.) - Not reviewed
Abusive Experience Report ▼
Summary of the abusive experience rating of a website.- Root domain:
- npd.com
- Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.) - Off
- Status:
(The status of the site reviewed for the abusive experiences.) - Not reviewed
Where is npd.com hosted? ▼
Npd.com may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.- Server IP:
- 185.230.63.107
- ASN:
- AS58182
- ISP:
- Wix.com Ltd.
- Server Location:
- Ashburn
Virginia, VA
20147
United States, US
Other sites hosted on 185.230.63.107
How fast does npd.com load? ▼
The average loading time of npd.com is 336 ms. The Desktop speed index is 73 and mobile speed index is 33.- Average Load Time:
- 336 ms
Page Speed (Google PageSpeed Insights) - Desktop
Field Data
Over the last 30 days, the field data shows that this page has a AVERAGE speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.
Cumulative Layout Shift (CLS)2ms
Time To First Byte (TTFB)735ms
First Contentful Paint (FCP)1.8s
First Input Delay (FID)3ms
Interaction To Next Paint (INP)73ms
Largest Contentful Paint (LCP)2.7s
Origin Data
All pages served from this origin have an FAST speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.
Cumulative Layout Shift (CLS)4ms
Time To First Byte (TTFB)626ms
First Contentful Paint (FCP)1.5s
First Input Delay (FID)3ms
Interaction To Next Paint (INP)54ms
Largest Contentful Paint (LCP)2.0s
Lab Data
Total Blocking Time 40 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric
Speed Index 1.9 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
A `<meta name="viewport">` not only optimizes your app for mobile screen sizes, but also prevents . a 300 millisecond delay to user input Learn more about using the viewport meta tag
A `<meta name="viewport">` not only optimizes your app for mobile screen sizes, but also prevents . a 300 millisecond delay to user input Learn more about using the viewport meta tag
Time to Interactive 4.1 s
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric
First Meaningful Paint 2.1 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric
Performance budget
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more about performance budgets
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more about performance budgets
Lazy load third-party resources with facades
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn how to defer third-parties with a facade
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn how to defer third-parties with a facade
First Contentful Paint 1.0 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more about the First Contentful Paint metric
First Contentful Paint marks the time at which the first text or image is painted. Learn more about the First Contentful Paint metric
Timing budget
Set a timing budget to help you keep an eye on the performance of your site. Performant sites load fast and respond to user input events quickly. Learn more about performance budgets
Set a timing budget to help you keep an eye on the performance of your site. Performant sites load fast and respond to user input events quickly. Learn more about performance budgets
Largest Contentful Paint 4.8 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
Page Speed (Google PageSpeed Insights) - Mobile
Field Data
Over the last 30 days, the field data shows that this page has a AVERAGE speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.
Cumulative Layout Shift (CLS)2ms
Time To First Byte (TTFB)967ms
First Contentful Paint (FCP)2.5s
First Input Delay (FID)18ms
Interactive To Next Paint (INP)214ms
Largest Contentful Paint (LCP)3.6s
Origin Data
All pages served from this origin have an AVERAGE speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.
Cumulative Layout Shift (CLS)3ms
Time To First Byte (TTFB)596ms
First Contentful Paint (FCP)2.0s
First Input Delay (FID)14ms
Interactive To Next Paint (INP)165ms
Largest Contentful Paint (LCP)2.5s
Lab Data
Performance budget
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more about performance budgets
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more about performance budgets
Timing budget
Set a timing budget to help you keep an eye on the performance of your site. Performant sites load fast and respond to user input events quickly. Learn more about performance budgets
Set a timing budget to help you keep an eye on the performance of your site. Performant sites load fast and respond to user input events quickly. Learn more about performance budgets
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
A `<meta name="viewport">` not only optimizes your app for mobile screen sizes, but also prevents . a 300 millisecond delay to user input Learn more about using the viewport meta tag
A `<meta name="viewport">` not only optimizes your app for mobile screen sizes, but also prevents . a 300 millisecond delay to user input Learn more about using the viewport meta tag
Total Blocking Time 1,850 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric
Lazy load third-party resources with facades
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn how to defer third-parties with a facade
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn how to defer third-parties with a facade
Time to Interactive 13.7 s
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric
Speed Index 7.1 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric
First Contentful Paint 3.9 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more about the First Contentful Paint metric
First Contentful Paint marks the time at which the first text or image is painted. Learn more about the First Contentful Paint metric
First Meaningful Paint 9.9 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric
Largest Contentful Paint 21.3 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
Does npd.com use compression? ▼
Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on npd.com are reduced by 85%.
npd.com use br compression.
Original size: 1.9 MB
Compressed size: 272.98 KB
File reduced by: 1.63 MB (85%)
Compressed size: 272.98 KB
File reduced by: 1.63 MB (85%)
Google Safe Browsing ▼
Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious
MyWot.com Reputation Ratings
MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites. npd.com has 82 Safety Reputations.- Status:
- SAFE
- Safety Reputations:
- 82
- Safety Confidence:
- 10
SSL Checker - SSL Certificate Verify ▼
An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. npd.com supports HTTPS. npd.com supports HTTPS
Verifying SSL Support. Please wait...
Common Name: circana.com
Organization: "Circana, LLC"
Location: Chicago, Illinois, US
Issuer: DigiCert Global G2 TLS RSA SHA256 2020 CA1
Valid from: Apr 3 00:00:00 2025 GMT
Valid until: Apr 3 23:59:59 2026 GMT
Authority: CA:FALSE
Keysize: 2048 Bits
Organization: "Circana, LLC"
Location: Chicago, Illinois, US
Issuer: DigiCert Global G2 TLS RSA SHA256 2020 CA1
Valid from: Apr 3 00:00:00 2025 GMT
Valid until: Apr 3 23:59:59 2026 GMT
Authority: CA:FALSE
Keysize: 2048 Bits
Common Name: DigiCert Global G2 TLS RSA SHA256 2020 CA1
Organization: DigiCert Inc
Location: US
Issuer: DigiCert Global Root G2
Valid from: Mar 30 00:00:00 2021 GMT
Valid until: Mar 29 23:59:59 2031 GMT
Authority: CA:TRUE
Keysize: 2048 Bits
Organization: DigiCert Inc
Location: US
Issuer: DigiCert Global Root G2
Valid from: Mar 30 00:00:00 2021 GMT
Valid until: Mar 29 23:59:59 2031 GMT
Authority: CA:TRUE
Keysize: 2048 Bits
Common Name: DigiCert Global Root G2
Organization: DigiCert Inc, OU = www.digicert.com
Location: US
Issuer: DigiCert Global Root G2
Valid from: Aug 1 12:00:00 2013 GMT
Valid until: Jan 15 12:00:00 2038 GMT
Authority: CA:TRUE
Keysize: 2048 Bits
Organization: DigiCert Inc, OU = www.digicert.com
Location: US
Issuer: DigiCert Global Root G2
Valid from: Aug 1 12:00:00 2013 GMT
Valid until: Jan 15 12:00:00 2038 GMT
Authority: CA:TRUE
Keysize: 2048 Bits
Verify HTTP/2 Support ▼
HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency. npd.com supports HTTP/2
Verifying HTTP/2.0 Support. Please wait...
Site Categories ▼
Website categories are used to classify websites based on their content or purpose. These categories provide a way to organize and filter websites, allowing users to find relevant information or ensure compliance with specific regulations or policies.- Marketing and Advertising/Market Research
Http Header ▼
HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server.date: Wed, 11 Jun 2025 08:05:07 GMT
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alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
DNS Lookup ▼
DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.Type | Ip | Target/Txt | TTL |
A | 185.230.63.107 | 10742 |
Whois Lookup ▼
Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on January 27, 1995 and will expire on January 28, 2027 if not renewed. This website is now assigned through the registrar CSC CORPORATE DOMAINS, INC.. The WHOIS data for this website's domain was last updated on January 12, 2025.- Domain Created:
- 1995-01-27
- Domain Expires:
- 2027-01-28
- Domain Updated:
- 2025-01-12
- Domain Age:
- 30 years 7 months 5 days
- Domain Registrar:
- CSC CORPORATE DOMAINS, INC.
- Domain Owner:
- Circana, LLC
- WhoIs:
Domain Name: npd.com Registry Domain ID: 850157_DOMAIN_COM-VRSN Registrar WHOIS Server: whois.corporatedomains.com Registrar URL: www.cscprotectsbrands.com Updated Date: 2025-01-12T15:16:31Z Creation Date: 1995-01-27T00:00:00Z Registrar Registration Expiration Date: 2027-01-28T05:00:00Z Registrar: CSC CORPORATE DOMAINS, INC. Sponsoring Registrar IANA ID: 299 Registrar Abuse Contact Email:Registrar Abuse Contact Phone: +1.8887802723 Domain Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited Registry Registrant ID: Registrant Name: Circana, LLC LLC Registrant Organization: Circana, LLC Registrant Street: 203 N LaSalle St Suite 1500 Registrant City: Chicago Registrant State/Province: IL Registrant Postal Code: 60661 Registrant Country: US Registrant Phone: +1.3127261221 Registrant Phone Ext: Registrant Fax: +1.3127261221 Registrant Fax Ext: Registrant Email:
Registry Admin ID: Admin Name: Circana, LLC LLC Admin Organization: Circana, LLC Admin Street: 203 N LaSalle St Suite 1500 Admin City: Chicago Admin State/Province: IL Admin Postal Code: 60661 Admin Country: US Admin Phone: +1.3127261221 Admin Phone Ext: Admin Fax: +1.3127261221 Admin Fax Ext: Admin Email:
Registry Tech ID: Tech Name: Circana, LLC LLC Tech Organization: Circana, LLC Tech Street: 203 N LaSalle St Suite 1500 Tech City: Chicago Tech State/Province: IL Tech Postal Code: 60661 Tech Country: US Tech Phone: +1.3127261221 Tech Phone Ext: Tech Fax: +1.3127261221 Tech Fax Ext: Tech Email:
Name Server: pdns99.ultradns.net Name Server: pdns99.ultradns.com Name Server: pdns99.ultradns.org Name Server: pdns99.ultradns.biz DNSSEC: Unsigned URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/ >>> Last update of WHOIS database: 2025-01-12T15:16:31Z