variety.com Variety.com

   
Variety

Domain Summary

What is the traffic rank for Variety.com?

• Variety.com ranks #10,704 globally on HypeStat.

What percent of global Internet users visit Variety.com?

0.0301806% of global Internet users visit Variety.com

How many people visit Variety.com each day?

• Variety.com receives approximately 1.5M visitors and 3,146,719 page impressions per day.

Which countries does Variety.com receive most of its visitors from?

• Variety.com is mostly visited by people located in United States,United Kingdom,Canada.

How much Variety.com can earn?

• Variety.com should earn about $14,244.29/day from advertising revenue.

What is Variety.com estimated value?

• Estimated value of Variety.com is $16,549,534.80.

What IP addresses does Variety.com resolve to?

• Variety.com resolves to the IP addresses 192.0.66.176.

Where are Variety.com servers located in?

• Variety.com has servers located in San Francisco, California, 94110, United States.

variety.com Profile

About: Variety is an American media company and website based in Los Angeles, California. The site focuses on entertainment news, reviews, and analysis of the film, music, television, theater industries and tech news. Variety's staff is made up of experienced entertainment industry writers and editors, and the site frequently posts breaking news stories, interviews, opinion pieces, and detailed reviews. Variety also provides coverage of film festivals, film awards, and industry events. The website also has an online store for purchasing movie and TV-related products.

In addition to its news coverage, Variety is known for its annual lists and rankings, such as the "Variety 500" that highlights the most influential individuals in the entertainment industry. It also organizes events, conferences, and awards ceremonies, including the prestigious "Variety's Power of Women" and "Variety's Actors on Actors" series.

Variety.com serves as a go-to source for those seeking the latest news, insights, and analysis from the entertainment industry. Its long-standing reputation, comprehensive coverage, and wide readership have established Variety as a leading authority in the world of entertainment media.

Edit Site Info

What technologies does variety.com use?

These are the technologies used at variety.com. variety.com has a total of 19 technologies installed in 18 different categories.

variety.com Traffic Analysis

Variety.com is ranked #10,704 in the world. This website is viewed by an estimated 1.5M visitors daily, generating a total of 3.1M pageviews. This equates to about 45.1M monthly visitors. Variety.com traffic has increased by 13.69% compared to last month.
Daily Visitors1.5M
2.89%
Monthly Visits45.1M
13.69%
Pages per Visit2.11
8.83%
Visit duration01:08
8.64%
Bounce Rate71.19%
3.3%
Is this your site?Verify your site's metrics.
Daily Unique Visitors:
1,487,880
Monthly Visits:
45,082,764
Pages per Visit:
2.11
Daily Pageviews:
3,146,719
Avg. visit duration:
01:08
Bounce rate:
71.19%
Global Reach:
0.0301806%
Monthly Visits (SEMrush):
74,520,435
Monthly Unique Visitors (SEMrush):
37,099,164
Monthly Visits (SimilarWeb):
44,194,457
HypeRank:
10,704
SEMrush Rank:
173
SimilarWeb Rank:
1,431
*All traffic values are estimates only.

Traffic sources

Direct:
52.88%
Referral:
8.65%
Search:
24.91%
Social:
13.56%
Paid:
0%

Desktop vs Mobile

Desktop:
20.10%
Mobile:
79.90%

Total Visits Last 3 Months

43.8M
DEC
39.7M
JAN
45.1M
FEB

Visitors by country

Country
Users%
 
United States 59.61%
 
United Kingdom 6.06%
 
Canada 5.79%
 
Australia 2.45%
 
India 1.28%

Where do visitors go on variety.com?

 
Reach%Pageviews%PerUser
variety.com
99.70%99.66%1.45
read-vip.variety.com
0.13%0.09%1
au.variety.com
0.11%0.08%1
read.variety.com
0.08%0.05%1
OTHER
0%0.11%0
Last update was 15 days ago
     
This can take up to 60 seconds. Please wait...

*HypeStat.com is not promoting or affiliated with variety.com in any way. Only publicly available statistics data are displayed.

Search Engine Indexes

Search engine indexes are huge databases or collections of net pages that search engines like google like google and yahoo use to retrieve applicable facts while customers carry out searches. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet.
Google Index:
1,220,000
Bing Index:
4,170
Baidu Index:
183,000

 

SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.
SemRushSemRush
Domain:
  variety.com
Rank:
(Rank based on keywords, cost and organic traffic)
  173
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  5,525,549
Organic Traffic:
(Number of visitors coming from top 20 search results)
  16,214,516
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $10,471,359.00

Revenue report

Google.com would generate approximately $14.2K per day if the source of income were advertisements, which equates to an estimated monthly revenue of $427.3K and annual gross revenue of approximately $5.2M. Based on these figures, the site's net worth is estimated at around $16.5M.

How much would variety.com make?

Daily Revenue:
$14,244.29
Monthly Revenue:
$427,328.70
Yearly Revenue:
$5,199,165.85
*All earnings values are estimates only.

Daily earning by country

 
CountryPageviewsEarning
 
United States 1,875,914$9,060.66
 
Canada 182,265$1,100.88
 
United Kingdom 190,726$511.14
 
Australia 77,201$372.11
 
India 40,164$15.26

Loss of money due to Adblock?

Daily Revenue Loss:
$2,066.62
Monthly Revenue Loss:
$61,998.53
Yearly Revenue Loss:
$754,315.44
Daily Pageviews Blocked:
440,433
Monthly Pageviews Blocked:
13,212,989
Yearly Pageviews Blocked:
160,758,027

Daily revenue loss by country

 
CountryBlockedLost Money
 
United States 337,664$1,630.92
 
Canada 45,566$275.22
 
United Kingdom 30,516$81.78
 
Australia 15,440$74.42
 
India 11,246$4.27

How much is variety.com worth?

Website Value:
$16.5M

Ad Experience Report

Summary of the ad experience rating of a website for a specific platform.

Mobile summary

Root domain:
variety.com
Last Change Time:
(The last time that the site changed status.)
2018-10-17 06:38:50
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Desktop summary

Root domain:
variety.com
Last Change Time:
(The last time that the site changed status.)
2018-10-17 06:38:50
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Abusive Experience Report

Summary of the abusive experience rating of a website.
Root domain:
variety.com
Last Change Time:
(The last time that the site changed status.)
2018-10-17 06:38:50
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Passing

Where is variety.com hosted?

Variety.com may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
Server IP:
192.0.66.176
ASN:
AS2635 
ISP:
Automattic, Inc 
Server Location:
San Francisco
California, CA
94110
United States, US
 

Other sites hosted on 192.0.66.176

How fast does variety.com load?

The average loading time of variety.com is 23 ms. The Desktop speed index is 53 and mobile speed index is 99.
Average Load Time:
23 ms

Page Speed (Google PageSpeed Insights) - Desktop

53
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average (0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%

Origin Data

All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average 0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%

Lab Data


Page Speed (Google PageSpeed Insights) - Mobile

99
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average (0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%

Origin Data

All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average 0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%

Lab Data

Does variety.com use compression?

Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on variety.com are reduced by 87%.
variety.com use br compression.
Original size: 748.67 KB
Compressed size: 95.5 KB
File reduced by: 653.17 KB (87%)

Google Safe Browsing

Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious

MyWot.com Reputation Ratings

MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites. variety.com has 92 Safety Reputations.
Status:
  SAFE
Safety Reputations:
  92
Safety Confidence:
  49
Child Safety Reputations:
  90
Child Safety Confidence:
  46

SSL Checker - SSL Certificate Verify

An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. variety.com supports HTTPS.
 variety.com supports HTTPS
     
Verifying SSL Support. Please wait...
Common Name: variety.com
Organization:
Location:
Issuer: R3
Valid from: Mar 13 17:32:13 2024 GMT
Valid until: Jun 11 17:32:12 2024 GMT
Authority: CA:FALSE
Keysize:
Common Name: R3
Organization: Let's Encrypt
Location: US
Issuer: ISRG Root X1
Valid from: Sep 4 00:00:00 2020 GMT
Valid until: Sep 15 16:00:00 2025 GMT
Authority: CA:TRUE
Keysize: 2048 Bits

Verify HTTP/2 Support

HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency.
 variety.com supports HTTP/2
     
Verifying HTTP/2.0 Support. Please wait...

Site Categories

Website categories are used to classify websites based on their content or purpose. These categories provide a way to organize and filter websites, allowing users to find relevant information or ensure compliance with specific regulations or policies.
News and Media/Magazines and E-zines
Media Industry/Industry News

Http Header

HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server.
server: nginx
date: Sun, 07 Apr 2024 14:06:24 GMT
content-type: text/html; charset=UTF-8
content-length: 97792
x-hacker: If you're reading this, you should visit wpvip.com/careers and apply to join the fun, mention this header.
x-powered-by: WordPress VIP <https://wpvip.com>
host-header: a9130478a60e5f9135f765b23f26593b
x-ua-compatible: IE=Edge
content-security-policy: upgrade-insecure-requests
content-security-policy: frame-ancestors 'none'
content-security-policy-report-only: default-src data: 'unsafe-inline' 'unsafe-eval' https: blob: http://*.files.wordpress.com wss://variety.com; report-uri https://pmcuri.report-uri.com/r/d/csp/reportOnly
x-frame-options: DENY
link: <https://variety.com/wp-json/>; rel="https://api.w.org/"
link: <https://wp.me/c8uak>; rel=shortlink
content-encoding: br
x-rq: mdw2 85 188 443
age: 2
x-cache: hit
cache-control: private, no-store
accept-ranges: bytes

DNS Lookup

DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
Type Ip Target/Txt TTL
TXT MS=ms74280155 300
TXT spf2.0/pra include:spf.protection.outlook.com include:aspmx.pardot.com ~all 300
TXT facebook-domain-verification=97nqs8w0mjgb6y2nm64wq1ul057n4u 300
TXT google-site-verification=a57WkaJ7gY88KSKPY3GLxJKjPcFEP-nGLyoLCM8YCaY 300
TXT adobe-idp-site-verification=5f299ac5ccddedab8418f37aad62a1ff499e5979c3b247bd4229ca57071848e8 300
TXT SFMC-FtOnNSRniTlAws8RMRceqyR9oQdxxan3VnuFzB2P 300
TXT pardot1033643=813c7da71994399f15e791e9326f22e0ad809f2957b8758fa0fb8bb3cf9fa65e 300
TXT google-site-verification=pIaVGAxDGm9Q_ep5BU7dC3FF_zbbdPVZlKMEYZp3UeE 300
TXT v=spf1 include:spf.protection.outlook.com include:_spf.salesforce.com include:aspmx.pardot.com include:amazonses.com ~all 300
MX variety-com.mail.protection.outlook.com 300
SOA 900
Mname ns-1155.awsdns-16.org
Rname awsdns-hostmaster.amazon.com
Serial Number 1
Refresh 7200
Retry 900
Expire 1209600
Minimum TTL 86400
A 192.0.66.176 185
NS ns-1155.awsdns-16.org 172685
NS ns-74.awsdns-09.com 172685
NS ns-534.awsdns-02.net 172685
NS ns-1716.awsdns-22.co.uk 172685

Whois Lookup

Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on September 17, 1996 and will expire on September 16, 2024 if not renewed. This website is now assigned through the registrar ENOM, INC.. The WHOIS data for this website's domain was last updated on August 18, 2023.
Domain Created:
1996-09-17
Domain Expires:
2024-09-16
Domain Updated:
2023-08-18
Domain Age:
27 years 7 months 6 days
Domain Registrar:
ENOM, INC.
Domain Owner:
REDACTED FOR PRIVACY
WhoIs:
 


Domain Name: variety.com
Registry Domain ID: 309244_DOMAIN_COM-VRSN
Registrar WHOIS Server: WHOIS.ENOM.COM
Registrar URL: WWW.ENOMDOMAINS.COM
Updated Date: 2023-08-18T06:25:02.00Z
Creation Date: 1996-09-17T04:00:00.00Z
Registrar Registration Expiration Date: 2024-09-16T04:00:00.00Z
Registrar: ENOM, INC.
Registrar IANA ID: 48
Domain Status: clientTransferProhibited https://www.icann.org/epp#clientTransferProhibited
Registrant Name: REDACTED FOR PRIVACY
Registrant Organization: REDACTED FOR PRIVACY
Registrant Street: REDACTED FOR PRIVACY
Registrant Street: 
Registrant City: REDACTED FOR PRIVACY
Registrant State/Province: CA
Registrant Postal Code: REDACTED FOR PRIVACY
Registrant Country: US
Registrant Phone: REDACTED FOR PRIVACY
Registrant Phone Ext: 
Registrant Fax: REDACTED FOR PRIVACY
Registrant Email: https://tieredaccess.com/contact/62c56a59-b20b-47ae-a333-40621869f66c
Admin Name: REDACTED FOR PRIVACY
Admin Organization: REDACTED FOR PRIVACY
Admin Street: REDACTED FOR PRIVACY
Admin Street: 
Admin City: REDACTED FOR PRIVACY
Admin State/Province: REDACTED FOR PRIVACY
Admin Postal Code: REDACTED FOR PRIVACY
Admin Country: REDACTED FOR PRIVACY
Admin Phone: REDACTED FOR PRIVACY
Admin Phone Ext: 
Admin Fax: REDACTED FOR PRIVACY
Admin Email: REDACTED FOR PRIVACY
Tech Name: REDACTED FOR PRIVACY
Tech Organization: REDACTED FOR PRIVACY
Tech Street: REDACTED FOR PRIVACY
Tech Street: 
Tech City: REDACTED FOR PRIVACY
Tech State/Province: REDACTED FOR PRIVACY
Tech Postal Code: REDACTED FOR PRIVACY
Tech Country: REDACTED FOR PRIVACY
Tech Phone: REDACTED FOR PRIVACY
Tech Phone Ext: 
Tech Fax: REDACTED FOR PRIVACY
Tech Email: REDACTED FOR PRIVACY
Name Server: NS-1155.AWSDNS-16.ORG
Name Server: NS-1716.AWSDNS-22.CO.UK
Name Server: NS-534.AWSDNS-02.NET
Name Server: NS-74.AWSDNS-09.COM
DNSSEC: unsigned
Registrar Abuse Contact Email: email
Registrar Abuse Contact Phone: +1.4259744689
URL of the ICANN WHOIS Data Problem Reporting System: HTTP://WDPRS.INTERNIC.NET/
>>> Last update of WHOIS database: 2024-04-07T14:08:18.00Z