rakuten.com Rakuten.com

   
Rakuten: Online & In-Store Cash Back | Shop 3,500 Stores!

Domain Summary

What is the traffic rank for Rakuten.com?

• Rakuten.com ranks #10,111 globally on HypeStat.

What percent of global Internet users visit Rakuten.com?

• 0.0678725% of global Internet users visit Rakuten.com

How many people visit Rakuten.com each day?

• Rakuten.com receives approximately 3.3M visitors and 8,052,594 page impressions per day.

Which countries does Rakuten.com receive most of its visitors from?

• Rakuten.com is mostly visited by people located in United States,Japan,France.

How much Rakuten.com can earn?

• Rakuten.com should earn about $20,772.78/day from advertising revenue.

What is Rakuten.com estimated value?

• Estimated value of Rakuten.com is $23,551,464.95.

What IP addresses does Rakuten.com resolve to?

• Rakuten.com resolves to the IP addresses 216.238.190.103.

Where are Rakuten.com servers located in?

• Rakuten.com has servers located in Chesterfield, Missouri, 63017, United States.

rakuten.com Profile

Title:Rakuten: Online & In-Store Cash Back | Shop 3,500 Stores!
Description:Since 1999, we've paid our members over $2 Billion in Cash Back. Sign up today to shop over 3,500 stores using coupons, promo codes or cash back with Rakuten!
Tags:
deals
digital camera
video games
cash back
digital cameras
consumer electronics
coupon codes
games
coupons
digital
electronics
computers
discounts
promo codes
online rebates
music
rakuten
Category:eCommerce and Shopping / Coupons and Rebates
About: Offering computer hardware and software, electronics, books, games, DVDs, music CDs and downloads, and toys.
Find, shop, and buy computers, laptops, books, dvd, videos, games, video games, music, sporting goods, software, electronics, digital cameras, camcorders, toys, luggage, and dvd players at Rakuten.com Edit Site Info

What technologies does rakuten.com use?

These are the technologies used at rakuten.com. rakuten.com has a total of 4 technologies installed in 5 different categories.
Webmail
Apple iCloud Mail Apple iCloud Mail
Microsoft 365 Microsoft 365
Miscellaneous
DocuSign DocuSign
Email
Microsoft 365 Microsoft 365
Web Servers
Nginx Nginx
Reverse proxies
Nginx Nginx

rakuten.com Traffic Analysis

Rakuten.com is ranked #10,111 in the world. This website is viewed by an estimated 3.3M visitors daily, generating a total of 8.1M pageviews. This equates to about 101.4M monthly visitors. Rakuten.com traffic has decreased by 15.38% compared to last month.
Daily Visitors3.3M
12.52%
Monthly Visits101.4M
15.38%
Pages per Visit2.41
10.1%
Visit duration02:06
8.84%
Bounce Rate55.63%
3.73%
Is this your site?Verify your site's metrics.
Daily Unique Visitors:
3,346,067
Monthly Visits:
101,385,830
Pages per Visit:
2.41
Daily Pageviews:
8,052,594
Avg. visit duration:
02:06
Bounce rate:
55.63%
Global Reach:
0.0678725%
Monthly Visits (SEMrush):
77,473,638
Monthly Unique Visitors (SEMrush):
48,019,363
Monthly Visits (SimilarWeb):
98,413,721
HypeRank:
10,111
SEMrush Rank:
2,470
SimilarWeb Rank:
567
*All traffic values are estimates only.

Traffic sources

Direct:
45.68%
Referral:
45.43%
Search:
7.79%
Social:
0.19%
Paid:
0.91%

Desktop vs Mobile

Desktop:
28.05%
Mobile:
71.95%

Total Visits Last 3 Months

88.7M
APR
119.8M
MAY
101.4M
JUN

Visitors by country

Country
Users%
 
United States 45.60%
 
Japan 37.96%
 
France 11.73%
 
Taiwan 0.71%
 
Canada 0.41%

Where do visitors go on rakuten.com?

 
Reach%Pageviews%PerUser
rakuten.com
60.33%57.32%1.77
shopping.rakuten.com
18.53%24.99%2.5
account.rakuten.com
15.14%11.69%1.4
insight.rakuten.com
3.56%3.66%1.9
global.rakuten.com
1.91%1.28%1.3
Last update was 274 days ago
     
This can take up to 60 seconds. Please wait...

*HypeStat.com is not promoting or affiliated with rakuten.com in any way. Only publicly available statistics data are displayed.

Search Engine Indexes ▼

Search engine indexes are huge databases or collections of net pages that search engines like google like google and yahoo use to retrieve applicable facts while customers carry out searches. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet.
Google Index:
4,760,000
Bing Index:
114,000
Baidu Index:
70,500

Moz Data ▼

Domain Authority (DA) is a metric developed by Moz. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. Moz Domain Authority of rakuten.com is 87.
Domain Authority:
  87
Page Authority:
  58
MozRank:
  6

  ▼

SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.
SemRushSemRush
Domain:
  rakuten.com
Rank:
(Rank based on keywords, cost and organic traffic)
  2,470
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  413,596
Organic Traffic:
(Number of visitors coming from top 20 search results)
  1,168,438
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $1,847,533.00
Full SEMrush Report >>

Revenue report ▼

Google.com would generate approximately $20.8K per day if the source of income were advertisements, which equates to an estimated monthly revenue of $623.2K and annual gross revenue of approximately $7.6M. Based on these figures, the site's net worth is estimated at around $23.6M.

How much would rakuten.com make?

Daily Revenue:
$20,772.78
Monthly Revenue:
$623,183.40
Yearly Revenue:
$7,582,064.70
*All earnings values are estimates only.

Daily earning by country

 
CountryPageviewsEarning
 
United States 3,671,650$17,734.07
 
Japan 3,057,150$1,100.57
 
France 944,965$548.08
 
Canada 32,750$197.81
 
Taiwan 57,079$13.13

Loss of money due to Adblock?

Daily Revenue Loss:
$3,336.99
Monthly Revenue Loss:
$100,109.74
Yearly Revenue Loss:
$1,218,001.89
Daily Pageviews Blocked:
873,878
Monthly Pageviews Blocked:
26,216,333
Yearly Pageviews Blocked:
318,965,390

Daily revenue loss by country

 
CountryBlockedLost Money
 
United States 660,897$3,192.13
 
France 103,946$60.29
 
Canada 8,188$49.45
 
Japan 91,715$33.02
 
Taiwan 9,133$2.10

How much is rakuten.com worth?

Website Value:
$23.6M

Ad Experience Report ▼

Summary of the ad experience rating of a website for a specific platform.

Mobile summary

Root domain:
rakuten.com
Last Change Time:
(The last time that the site changed status.)
2020-02-26 01:32:28
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Desktop summary

Root domain:
rakuten.com
Last Change Time:
(The last time that the site changed status.)
2020-02-26 01:32:28
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Abusive Experience Report ▼

Summary of the abusive experience rating of a website.
Root domain:
rakuten.com
Last Change Time:
(The last time that the site changed status.)
2020-02-26 01:32:28
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Passing

Where is rakuten.com hosted? ▼

Rakuten.com may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
Server IP:
216.238.190.103
ASN:
AS16509 
ISP:
Amazon.com, Inc. 
Server Location:
Chesterfield
Missouri, MO
63017
United States, US
 

Other sites hosted on 216.238.190.103

There are no other sites hosted on this IP

How fast does rakuten.com load? ▼

The average loading time of rakuten.com is 432 ms. The Desktop speed index is 88 and mobile speed index is 25.
Average Load Time:
432 ms

Page Speed (Google PageSpeed Insights) - Desktop

88
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average (0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%

Origin Data

All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average 0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%

Lab Data


Page Speed (Google PageSpeed Insights) - Mobile

25
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a SLOW speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)1.6s 0% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 82% 12% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 12% 5% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 5%
First Input Delay (FID)570ms 61% of loads for this page have a fast (<100ms) First Input Delay (FID) 61% 7% of loads for this page have an average (100ms ~ 300ms) First Input Delay (FID) 7% 31% of loads for this page have a slow (>300ms) First Input Delay (FID) 31%

Origin Data

All pages served from this origin have an SLOW speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)1.4s 87% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 87% 8% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 8% 3% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 3%
First Input Delay (FID)35ms 0% of loads for this page have a fast (<100ms) First Input Delay (FID) 81% 4% of loads for this page have an average 100ms ~ 300ms) First Input Delay (FID) 4% 13% of loads for this page have a slow (>300ms) First Input Delay (FID) 13%

Lab Data

First Meaningful Paint 2.5 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more
Time to Interactive 19.0 s
Time to interactive is the amount of time it takes for the page to become fully interactive. Learn more
Avoids `unload` event listeners  
The `unload` event does not fire reliably and listening for it can prevent browser optimizations like the Back-Forward Cache. Use `pagehide` or `visibilitychange` events instead. Learn more
Preconnect to required origins  
Consider adding `preconnect` or `dns-prefetch` resource hints to establish early connections to important third-party origins. Learn more
Has a `<meta name="viewport">` tag with `width` or `initial-scale`  
A `<meta name="viewport">` not only optimizes your app for mobile screen sizes, but also prevents . a 300 millisecond delay to user input Learn more
Total Blocking Time 3,220 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more
First Contentful Paint 2.5 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more
Lazy load third-party resources with facades  
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn more
First Contentful Paint (3G) 4890 ms
First Contentful Paint 3G marks the time at which the first text or image is painted while on a 3G network. Learn more
Max Potential First Input Delay 910 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more
Speed Index 8.1 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more
Largest Contentful Paint 12.7 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more
Performance budget  
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more
Timing budget  
Set a timing budget to help you keep an eye on the performance of your site. Performant sites load fast and respond to user input events quickly. Learn more

Does rakuten.com use compression? ▼

Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on rakuten.com are reduced by 80%.
rakuten.com use gzip compression.
Original size: 151.68 KB
Compressed size: 30.24 KB
File reduced by: 121.44 KB (80%)

Google Safe Browsing ▼

Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious

MyWot.com Reputation Ratings

MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites. rakuten.com has 86 Safety Reputations.
Status:
  SAFE
Safety Reputations:
  86
Safety Confidence:
  38
Child Safety Reputations:
  88
Child Safety Confidence:
  39

SSL Checker - SSL Certificate Verify ▼

An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. rakuten.com supports HTTPS.
 rakuten.com supports HTTPS
     
Verifying SSL Support. Please wait...
Common Name: www.rakuten.com
Organization: "Ebates Performance Marketing, Inc."
Location: San Francisco, California, US
Issuer: GeoTrust RSA CA 2018
Valid from: Mar 28 00:00:00 2023 GMT
Valid until: Feb 11 23:59:59 2024 GMT
Authority: CA:FALSE
Keysize: 2048 Bits
Common Name: GeoTrust RSA CA 2018
Organization: DigiCert Inc, OU = www.digicert.com
Location: US
Issuer: DigiCert Global Root CA
Valid from: Nov 6 12:23:45 2017 GMT
Valid until: Nov 6 12:23:45 2027 GMT
Authority: CA:TRUE
Keysize: 2048 Bits

Verify HTTP/2 Support ▼

HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency.
 rakuten.com supports HTTP/2
     
Verifying HTTP/2.0 Support. Please wait...

Site Categories ▼

Website categories are used to classify websites based on their content or purpose. These categories provide a way to organize and filter websites, allowing users to find relevant information or ensure compliance with specific regulations or policies.
General Merchandise/Major Retailers

Http Header ▼

HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server. 
Server: nginx
Date: Tue, 25 Jul 2023 20:47:22 GMT
Content-Type: text/html
Content-Length: 162
Connection: keep-alive
Location: https://www.rakuten.com/

HTTP/2 200 
content-type: text/html; charset=utf-8
server: nginx
request-id: ab0acd78c3b47a315bbb4bd80dc90c78
x-content-type-options: nosniff
x-download-options: noopen
x-frame-options: SAMEORIGIN
x-xss-protection: 0
x-akamai-transformed: 9 - 0 pmb=mRUM,1
content-encoding: gzip
expires: Tue, 25 Jul 2023 20:47:22 GMT
cache-control: max-age=0, no-cache, no-store
pragma: no-cache
date: Tue, 25 Jul 2023 20:47:22 GMT
content-length: 30970
vary: Accept-Encoding
server-timing: cdn-cache; desc=HIT
server-timing: edge; dur=1
x-akam-sw-version: 0.5.0
strict-transport-security: max-age=15768000 ; includeSubDomains ; preload
server-timing: ak_p; desc="1690318042786_388061606_12838526_36_2722_33_0_15";dur=1

DNS Lookup ▼

DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
Type Ip Target/Txt TTL
SOA 3600
Mname ns.rakuten.co.jp
Rname postmaster.rakuten.co.jp
Serial Number 2016063049
Refresh 10800
Retry 1800
Expire 2592000
Minimum TTL 86400
MX rakuten-com.mail.protection.outlook.com 3600
TXT adobe-idp-site-verification=5aefb7fe-df28-4971-8c37-a5b48aa8714f 3600
TXT google-site-verification=3xZBbDGNysB4H9ymSueYzZjOA_oyj7T4zWwOP6Nm5gk 3600
TXT google-site-verification=sQxhhR8u56lx5nsXf-nHZlXW9yYtoRIhezNjhZioqlg 3600
TXT google-site-verification=r0CdsPG-g75LRJA1Cch65miCrleeIiXDVwhbXZntIkU 3600
TXT fdyqv2nzgbcy7xtbwsc69jmmq2fm7z3y 3600
TXT apple-domain-verification=fGId9MIDT25eyRvJ 3600
TXT liveramp-site-verification=QjUZMPTinikRmbBj9w8NM5L9nWMBHfUnIwV4xzn-XSk 3600
TXT 9b13xykjgrg42gy4lcrj3zgxs0xhk6s1 3600
TXT poVgrRG6GB3NT0KPPq7oWF12+WkAlodJJxWfxrhKjEH6j0GDIT0gvt+0YeaP5I0fgWvh/3gveh1/JS1GOL282Q== 3600
TXT v=spf1 include:spf01.rakuten.co.jp include:spf02.rakuten.co.jp include:spf03.rakuten.co.jp include:spf.protection.outlook.com ~all 3600
TXT 7l3v5k4stjltzk08xlvz5lchpdqyyvk3 3600
TXT ZOOM_verify_1CUyk4ZURzG11xU4RW6Ncw 3600
TXT google-site-verification=c0AJwAwQPiYFrMzTaBOhVUJF_GmAK4n9vo7lZuhkPCA 3600
TXT docusign=de9d93c8-371e-4190-83de-dbe818614795 3600
TXT 8s8yxn961wlsb9y2wm2qpm1y6dxn3p5d 3600
TXT atlassian-domain-verification=IUQIr8gZ06LRVZuRAUPe9if8wYA4IpyORQmHQID1YMCkup8TXNKo4oAfBw1gSKTL 3600
TXT miro-verification=547580ac2359fc358182fce2a4f982612555ed95 3600
TXT 4ce9fc790a9779efff0490924e22aa2179c40a8a30f85aef58025f837b41aeef 3600
TXT 20d3007bd0db4582ac8eeaa3fa58bf22 3600
TXT cloudhealth=45b59fc3-9ea7-424e-8791-0462136574b0 3600
TXT 1tlb8sw5ygwkmb6c7k0297f01fwz8yk8 3600
TXT tdc1k22c30v6pd8z8n3jlpmd2rrzww73 3600
TXT beautifulai-site-verification=9b01a22a-d7d1-437d-a7db-09d81b2f738c 3600
A 216.238.190.103 3531
A 216.238.190.102 3531
NS a18-64.akam.net 840
NS a5-67.akam.net 840
NS a1-60.akam.net 840
NS a2-65.akam.net 840
NS a3-66.akam.net 840
NS a12-67.akam.net 840

Whois Lookup ▼

Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on September 12, 1997 and will expire on September 11, 2024 if not renewed. This website is now assigned through the registrar MarkMonitor Inc.. The WHOIS data for this website's domain was last updated on August 10, 2022.
Domain Created:
1997-09-12
Domain Expires:
2024-09-11
Domain Updated:
2022-08-10
Domain Age:
26 years 7 months 13 days
Domain Registrar:
MarkMonitor Inc.
Domain Owner:
Rakuten Group, Inc.
WhoIs:
 

Domain Name: rakuten.com
Registry Domain ID: 4628232_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.markmonitor.com
Registrar URL: http://www.markmonitor.com
Updated Date: 2023-07-19T11:01:38+0000
Creation Date: 1997-09-12T04:00:00+0000
Registrar Registration Expiration Date: 2024-09-11T00:00:00+0000
Registrar: MarkMonitor, Inc.
Registrar IANA ID: 292
Registrar Abuse Contact Email: email
Registrar Abuse Contact Phone: +1.2086851750
Domain Status: clientUpdateProhibited (https://www.icann.org/epp#clientUpdateProhibited)
Domain Status: clientTransferProhibited (https://www.icann.org/epp#clientTransferProhibited)
Domain Status: clientDeleteProhibited (https://www.icann.org/epp#clientDeleteProhibited)
Registrant Organization: Rakuten Group, Inc.
Registrant State/Province: Tokyo
Registrant Country: JP
Registrant Email: Select Request Email Form at https://domains.markmonitor.com/whois/rakuten.com
Admin Organization: Rakuten Group, Inc.
Admin State/Province: Tokyo
Admin Country: JP
Admin Email: Select Request Email Form at https://domains.markmonitor.com/whois/rakuten.com
Tech Organization: Rakuten Group, Inc.
Tech State/Province: Tokyo
Tech Country: JP
Tech Email: Select Request Email Form at https://domains.markmonitor.com/whois/rakuten.com
Name Server: a3-66.akam.net
Name Server: a1-60.akam.net
Name Server: a2-65.akam.net
Name Server: a12-67.akam.net
Name Server: a18-64.akam.net
Name Server: a5-67.akam.net
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2023-07-25T20:47:02+0000