otto.de Otto.de

   
OTTO - Mode, Möbel & Technik » Zum Online-Shop

Domain Summary

What is the traffic rank for Otto.de?

• Otto.de ranks #10,501 globally on HypeStat.

What percent of global Internet users visit Otto.de?

• 0.0387115% of global Internet users visit Otto.de

How many people visit Otto.de each day?

• Otto.de receives approximately 1.9M visitors and 13,586,631 page impressions per day.

Which countries does Otto.de receive most of its visitors from?

• Otto.de is mostly visited by people located in Germany,Austria,Switzerland.

How much Otto.de can earn?

• Otto.de should earn about $20,137.35/day from advertising revenue.

What is Otto.de estimated value?

• Estimated value of Otto.de is $19,809,093.40.

What IP addresses does Otto.de resolve to?

• Otto.de resolves to the IP addresses 52.28.227.62.

Where are Otto.de servers located in?

• Otto.de has servers located in Frankfurt am Main, Hesse, 60313, Germany.

otto.de Profile

Title:OTTO - Mode, Möbel & Technik » Zum Online-Shop
Description:OTTO Online-Shop » Über 4.000 Marken entdecken ✓ Aktuelle Trends ✓ Top Service » Ratenkauf ✓ Altgeräte-Mitnahme ✓ Aufbauservice ✓ Jetzt shoppen!
Tags:
online-shop
shopping
marken
otto
mode
möbel
Category:eCommerce and Shopping / Marketplace
About: OTTO Online-Shop » Hier klicken ✓ Mode, Technik & Wohnen: Top-Trends 2016 ✓ Großes Service-Angebot: Aufbauservice ✓ Altgeräte-Mitnahme ✓ Ratenkauf ✓ Edit Site Info

What technologies does otto.de use?

These are the technologies used at otto.de. otto.de has a total of 4 technologies installed in 4 different categories.
Analytics
Adjust Adjust
Security
HSTS HSTS
Miscellaneous
PWA PWA
Caching
Varnish Varnish

otto.de Traffic Analysis

Otto.de is ranked #10,501 in the world. This website is viewed by an estimated 1.9M visitors daily, generating a total of 13.6M pageviews. This equates to about 57.8M monthly visitors. Otto.de traffic has increased by 2.8% compared to last month.
Daily Visitors1.9M
1.43%
Monthly Visits57.8M
2.8%
Pages per Visit7.12
3.81%
Visit duration05:31
7.24%
Bounce Rate41.78%
0.75%
Is this your site?Verify your site's metrics.
Daily Unique Visitors:
1,908,449
Monthly Visits:
57,826,005
Pages per Visit:
7.12
Daily Pageviews:
13,586,631
Avg. visit duration:
05:31
Bounce rate:
41.78%
Global Reach:
0.0387115%
Monthly Visits (SEMrush):
44,875,113
Monthly Unique Visitors (SEMrush):
17,380,908
Monthly Visits (SimilarWeb):
56,130,862
HypeRank:
10,501
SEMrush Rank:
206,644
SimilarWeb Rank:
601
*All traffic values are estimates only.

Traffic sources

Direct:
66.20%
Referral:
6.74%
Search:
25.31%
Social:
1.75%
Paid:
0%

Desktop vs Mobile

Desktop:
29.26%
Mobile:
70.74%

Total Visits Last 3 Months

53.4M
AUG
56.3M
SEP
57.8M
OCT

Visitors by country

Country
Users%
 
Germany 96.24%
 
Austria 0.80%
 
Switzerland 0.70%
 
Netherlands 0.20%
 
Turkey 0.20%

Where do visitors go on otto.de?

 
Reach%Pageviews%PerUser
otto.de
98.81%99.26%6.66
d.otto.de
1.62%0.33%1.3
i.otto.de
0.87%0.15%1
pxc.otto.de
0.87%0.13%1
partnerprogramm.otto.de
0.40%0.08%1
Last update was 158 days ago
     
This can take up to 60 seconds. Please wait...

*HypeStat.com is not promoting or affiliated with otto.de in any way. Only publicly available statistics data are displayed.

Search Engine Indexes ▼

Search engine indexes are huge databases or collections of net pages that search engines like google like google and yahoo use to retrieve applicable facts while customers carry out searches. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet.
Google Index:
4,960,000
Bing Index:
113,000
Baidu Index:
2,080

Moz Data ▼

Domain Authority (DA) is a metric developed by Moz. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. Moz Domain Authority of otto.de is 87.
Domain Authority:
  87
Page Authority:
  60
MozRank:
  6

  ▼

SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.
SemRushSemRush
Domain:
  otto.de
Rank:
(Rank based on keywords, cost and organic traffic)
  206,644
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  52,443
Organic Traffic:
(Number of visitors coming from top 20 search results)
  6,936
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $1,714.00
Full SEMrush Report >>

Revenue report ▼

Google.com would generate approximately $20.1K per day if the source of income were advertisements, which equates to an estimated monthly revenue of $604.1K and annual gross revenue of approximately $7.4M. Based on these figures, the site's net worth is estimated at around $19.8M.

How much would otto.de make?

Daily Revenue:
$20,137.35
Monthly Revenue:
$604,120.50
Yearly Revenue:
$7,350,132.75
*All earnings values are estimates only.

Daily earning by country

 
CountryPageviewsEarning
 
Germany 13,075,288$18,305.40
 
Switzerland 94,587$524.96
 
Austria 109,288$220.76
 
Netherlands 27,690$52.89
 
Turkey 27,804$5.28

Loss of money due to Adblock?

Daily Revenue Loss:
$5,469.82
Monthly Revenue Loss:
$164,094.57
Yearly Revenue Loss:
$1,996,483.98
Daily Pageviews Blocked:
3,843,928
Monthly Pageviews Blocked:
115,317,840
Yearly Pageviews Blocked:
1,403,033,723

Daily revenue loss by country

 
CountryBlockedLost Money
 
Germany 3,791,834$5,308.57
 
Switzerland 17,026$94.49
 
Austria 28,415$57.40
 
Netherlands 4,707$8.99
 
Turkey 1,946$0.37

How much is otto.de worth?

Website Value:
$19.8M

Ad Experience Report ▼

Summary of the ad experience rating of a website for a specific platform.

Mobile summary

Root domain:
otto.de
Last Change Time:
(The last time that the site changed status.)
2019-08-02 16:24:33
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Desktop summary

Root domain:
otto.de
Last Change Time:
(The last time that the site changed status.)
2019-08-02 16:24:33
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Abusive Experience Report ▼

Summary of the abusive experience rating of a website.
Root domain:
otto.de
Last Change Time:
(The last time that the site changed status.)
2019-08-02 16:24:33
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Passing

Where is otto.de hosted? ▼

Otto.de may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
Server IP:
52.28.227.62
ASN:
AS16509 
ISP:
Amazon.com, Inc. 
Server Location:
Frankfurt am Main
Hesse, HE
60313
Germany, DE
 

Other sites hosted on 52.28.227.62

How fast does otto.de load? ▼

The average loading time of otto.de is 1294 ms. The Desktop speed index is 58 and mobile speed index is 25.
Average Load Time:
1294 ms

Page Speed (Google PageSpeed Insights) - Desktop

58
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average (0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%

Origin Data

All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average 0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%

Lab Data


Page Speed (Google PageSpeed Insights) - Mobile

25
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a AVERAGE speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)918ms 0% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 93% 4% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 4% 1% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 1%
First Input Delay (FID)62ms 82% of loads for this page have a fast (<100ms) First Input Delay (FID) 82% 12% of loads for this page have an average (100ms ~ 300ms) First Input Delay (FID) 12% 4% of loads for this page have a slow (>300ms) First Input Delay (FID) 4%

Origin Data

All pages served from this origin have an FAST speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)826ms 95% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 95% 3% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 3% 1% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 1%
First Input Delay (FID)22ms 0% of loads for this page have a fast (<100ms) First Input Delay (FID) 91% 5% of loads for this page have an average 100ms ~ 300ms) First Input Delay (FID) 5% 2% of loads for this page have a slow (>300ms) First Input Delay (FID) 2%

Lab Data

Largest Contentful Paint 10.6 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
Largest Contentful Paint image was not lazily loaded  
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint. Learn more about optimal lazy loading
Time to Interactive 12.0 s
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric
Preload Largest Contentful Paint image  
If the LCP element is dynamically added to the page, you should preload the image in order to improve LCP. Learn more about preloading LCP elements
First Contentful Paint 4.2 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more about the First Contentful Paint metric
Performance budget  
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more about performance budgets
Total Blocking Time 3,960 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric
First Meaningful Paint 5.7 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric
Timing budget  
Set a timing budget to help you keep an eye on the performance of your site. Performant sites load fast and respond to user input events quickly. Learn more about performance budgets
Max Potential First Input Delay 1,380 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric
Has a `<meta name="viewport">` tag with `width` or `initial-scale`  
A `<meta name="viewport">` not only optimizes your app for mobile screen sizes, but also prevents . a 300 millisecond delay to user input Learn more about using the viewport meta tag
Lazy load third-party resources with facades  
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn how to defer third-parties with a facade
Speed Index 12.4 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric

Does otto.de use compression? ▼

Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on otto.de are reduced by 79%.
otto.de use gzip compression.
Original size: 199.82 KB
Compressed size: 40.44 KB
File reduced by: 159.38 KB (79%)

Google Safe Browsing ▼

Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious

MyWot.com Reputation Ratings

MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites. otto.de has 91 Safety Reputations.
Status:
  SAFE
Safety Reputations:
  91
Safety Confidence:
  56
Child Safety Reputations:
  91
Child Safety Confidence:
  53

SSL Checker - SSL Certificate Verify ▼

An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. otto.de supports HTTPS.
 otto.de supports HTTPS
     
Verifying SSL Support. Please wait...
Common Name: www.otto.de
Organization: Otto (GmbH & Co KG)
Location: Hamburg, businessCategory = Private Organization, serialNumber = HRA 62024, C = DE, ST = Hamburg, Hamburg, jurisdiction DE, jurisdicti
Issuer: DigiCert EV RSA CA G2
Valid from: Jan 9 00:00:00 2023 GMT
Valid until: Feb 5 23:59:59 2024 GMT
Authority: CA:FALSE
Keysize: 2048 Bits
Common Name: DigiCert EV RSA CA G2
Organization: DigiCert Inc
Location: US
Issuer: DigiCert Global Root G2
Valid from: Jul 2 12:42:50 2020 GMT
Valid until: Jul 2 12:42:50 2030 GMT
Authority: CA:TRUE
Keysize: 2048 Bits
Common Name: DigiCert Global Root G2
Organization: DigiCert Inc, OU = www.digicert.com
Location: US
Issuer: DigiCert Global Root G2
Valid from: Aug 1 12:00:00 2013 GMT
Valid until: Jan 15 12:00:00 2038 GMT
Authority: CA:TRUE
Keysize: 2048 Bits

Verify HTTP/2 Support ▼

HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency.
 otto.de supports HTTP/2
     
Verifying HTTP/2.0 Support. Please wait...

Site Categories ▼

Website categories are used to classify websites based on their content or purpose. These categories provide a way to organize and filter websites, allowing users to find relevant information or ensure compliance with specific regulations or policies.
Online-Shops/Allgemeines Sortiment

Http Header ▼

HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server. 
server: awselb/2.0
date: Fri, 10 Nov 2023 09:07:14 GMT
content-type: text/html
content-length: 134
location: https://www.otto.de:443/

HTTP/2 200 
date: Fri, 10 Nov 2023 09:07:15 GMT
content-type: text/html;charset=UTF-8
cache-control: no-cache, no-store, max-age=0, must-revalidate
content-language: en-US
expires: 0
pragma: no-cache
x-frame-options: DENY
content-encoding: gzip
vary: Origin, Access-Control-Request-Method, Access-Control-Request-Headers, Accept-Encoding
x-varnish: 217574123
age: 0
x-recruiting: Seems you like http headers. To write ours, apply at www.otto.de/jobs/ and mention this header.
accept-ch: Sec-CH-UA, Sec-CH-UA-Mobile, Sec-CH-UA-Full-Version-List, Sec-CH-UA-Platform, Sec-CH-UA-Platform-Version, Sec-CH-UA-Arch, Sec-CH-UA-Model, Sec-CH-UA-Bitness
set-cookie: visitorId=1a9f2785-5c6f-47f6-9dbc-7613980e3a3c.v1; Path=/; Domain=.otto.de; max-age=63072000; Expires=Sun, 09 Nov 2025 09:07:15 GMT
set-cookie: BrowserId=60e9bb81-22e9-4e15-9024-c71db09e9f70.v1; Path=/; Domain=.otto.de; max-age=63072000; Expires=Sun, 09 Nov 2025 09:07:15 GMT
strict-transport-security: max-age=31536000
content-security-policy: frame-ancestors 'self' https://*.otto.de https://*.ottogroup.com https://og2gether.sharepoint.com;
x-xss-protection: 1; mode=block
x-content-type-options: nosniff
accept-ranges: bytes

DNS Lookup ▼

DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
Type Ip Target/Txt TTL
TXT CTxuSaM2ovKYyOHyjzvyQ0f9brbx1ug7SugtgTUplebg9BFi1Vtkj5o/qoiuVxKuAUUWEaoNuR4awzrsYh6LiA== 3576
TXT amazonses:mIH7OVHQO2F5WChOVyD79u9apTHT6sbf7e2VZ9NtvsA= 3576
TXT google-site-verification=uhp66_5IP66csx6AefbIEaCUbgfvZ6gffnAwJj3IX5c 3576
TXT mongodb-site-verification=XP5hVwaaialm2di9r4ME8FEBAgoydmWc 3576
TXT adobe-idp-site-verification=86e3d89586a3c84e183be6ac5f4ecb05d1011a5b6df236931e040666450a8c7f 3576
TXT wiz-domain-verification=084961cf6a9943467022b6e4e254206d89ccca15ebf3b26fbcda38cfa76fdb97 3576
TXT google-site-verification=mwRR8O8tb2xn2nbAuVoFRXq3FvQG8TBXVfvao9Ws6dY 3576
TXT MS=ms67614880 3576
TXT w/u0tIPwCWqtaT33cfLaDRI4cUHazVnFGfjZSvZs5J409OjBQgoS6SifMXSef28udDpQymTVQsX2gktjmDFz0w== 3576
TXT miro-verification=bdc9cd9f80167223093040082fce9f70cb15a22c 3576
TXT facebook-domain-verification=j70v29fpjg4ojg80gbifqw1eego33r 3576
TXT atlassian-domain-verification=XuvfFNPt8O1LGWHgmu6drxqQRbfQGX4Dr2Ot8f9rgaA2FemHHZpmo2KZHiug8I9G 3576
TXT v=spf1 ip4:80.85.192.0/20 include:spf.hornetsecurity.com include:spf.protection.outlook.com a:_spf.otto.de -all 3576
SOA 3576
Mname pns.otto.de
Rname hostmaster.otto.de
Serial Number 2014082497
Refresh 3600
Retry 900
Expire 604800
Minimum TTL 900
MX otto-de.mail.protection.outlook.com 3576
A 52.28.227.62 13
A 35.156.110.57 13
A 3.121.44.49 13
NS ns7-66.akam.net 3576
NS ns2-65.akam.net 3576
NS ns4-67.akam.net 3576
NS ns1-193.akam.net 3576

Whois Lookup ▼

Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information.
Domain Updated:
2023-09-29
WhoIs:
 

% Restricted rights.
% 
% Terms and Conditions of Use
% 
% The above data may only be used within the scope of technical or
% administrative necessities of Internet operation or to remedy legal
% problems.
% The use for other purposes, in particular for advertising, is not permitted.
% 
% The DENIC whois service on port 43 doesn't disclose any information concerning
% the domain holder, general request and abuse contact.
% This information can be obtained through use of our web-based whois service
% available at the DENIC website:
% http://www.denic.de/en/domains/whois-service/web-whois.html
% 
% 

Domain: otto.de
Nserver: ns1-193.akam.net
Nserver: ns2-65.akam.net
Nserver: ns4-67.akam.net
Nserver: ns7-66.akam.net
Status: connect
Changed: 2023-09-29T12:40:17+02:00