britannica.com Britannica.com

   
Encyclopedia Britannica | Britannica

Domain Summary

What is the traffic rank for Britannica.com?

• Britannica.com ranks #9,951 globally on HypeStat.

What percent of global Internet users visit Britannica.com?

• 0.0456166% of global Internet users visit Britannica.com

How many people visit Britannica.com each day?

• Britannica.com receives approximately 2.2M visitors and 5,409,626 page impressions per day.

Which countries does Britannica.com receive most of its visitors from?

• Britannica.com is mostly visited by people located in United States,United Kingdom,Canada.

How much Britannica.com can earn?

• Britannica.com should earn about $22,372.13/day from advertising revenue.

What is Britannica.com estimated value?

• Estimated value of Britannica.com is $25,557,310.43.

What IP addresses does Britannica.com resolve to?

• Britannica.com resolves to the IP addresses 52.203.134.138.

Where are Britannica.com servers located in?

• Britannica.com has servers located in Ashburn, Virginia, 20149, United States.

britannica.com Profile

Title:Encyclopedia Britannica | Britannica
Description:Explore the fact-checked online encyclopedia from Encyclopaedia Britannica with hundreds of thousands of objective articles, biographies, videos, and images from experts.
Tags:
store
encyclopedia
general reference
thesaurus
online
reference tools
dictionary
encyclopaedia
online encyclopedia
reference books
reference
reference library
reference material
britannica
Category:Reference Materials / Dictionaries and Encyclopedias
About: Provides selected articles for free, full text with search capabilities, multimedia and related links for subscribers.
Explore the updated online encyclopedia from Encyclopaedia Britannica with hundreds of thousands of articles, biographies, videos, images, and Web sites. Edit Site Info

What technologies does britannica.com use?

These are the technologies used at britannica.com. britannica.com has a total of 8 technologies installed in 7 different categories.
CDN
CloudFlare CloudFlare
Security
Cloudflare Bot Management Cloudflare Bot Management
Analytics
Google Analytics Google Analytics
Tag Managers
Google Tag Manager Google Tag Manager
Miscellaneous
HTTP/3 HTTP/3
Open Graph Open Graph
Video Players
JW Player JW Player
JavaScript Libraries
jQuery jQuery

britannica.com Traffic Analysis

Britannica.com is ranked #9,951 in the world. This website is viewed by an estimated 2.2M visitors daily, generating a total of 5.4M pageviews. This equates to about 68.1M monthly visitors. Britannica.com traffic has decreased by 4.95% compared to last month.
Daily Visitors2.2M
1.11%
Monthly Visits68.1M
4.95%
Pages per Visit2.41
6.61%
Visit duration02:34
36.71%
Bounce Rate61.11%
4.83%
Is this your site?Verify your site's metrics.
Daily Unique Visitors:
2,248,865
Monthly Visits:
68,140,610
Pages per Visit:
2.41
Daily Pageviews:
5,409,626
Avg. visit duration:
02:34
Bounce rate:
61.11%
Global Reach:
0.0456166%
Monthly Visits (SEMrush):
114,714,649
Monthly Unique Visitors (SEMrush):
60,682,589
Monthly Visits (SimilarWeb):
66,143,088
HypeRank:
9,951
SEMrush Rank:
28
SimilarWeb Rank:
809
*All traffic values are estimates only.

Traffic sources

Direct:
26.42%
Referral:
10.45%
Search:
62.45%
Social:
0.68%
Paid:
0%

Desktop vs Mobile

Desktop:
33.92%
Mobile:
66.08%

Total Visits Last 3 Months

65.7M
DEC
71.7M
JAN
68.1M
FEB

Visitors by country

Country
Users%
 
United States 50.20%
 
United Kingdom 6.58%
 
Canada 4.75%
 
India 4.58%
 
Philippines 3.93%

Where do visitors go on britannica.com?

 
Reach%Pageviews%PerUser
britannica.com
96.91%96.32%1.67
cdn.britannica.com
3.11%2.08%1.1
kids.britannica.com
1.53%1.23%1.4
premium.britannica.com
0.17%0.11%1
subscription.britannica.com
0.10%0.06%1
Last update was 15 days ago
     
This can take up to 60 seconds. Please wait...

*HypeStat.com is not promoting or affiliated with britannica.com in any way. Only publicly available statistics data are displayed.

Search Engine Indexes ▼

Search engine indexes are huge databases or collections of net pages that search engines like google like google and yahoo use to retrieve applicable facts while customers carry out searches. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet.
Google Index:
2,370,000
Bing Index:
6,340
Baidu Index:
1,320,000

  ▼

SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.
SemRushSemRush
Domain:
  britannica.com
Rank:
(Rank based on keywords, cost and organic traffic)
  28
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  17,067,109
Organic Traffic:
(Number of visitors coming from top 20 search results)
  107,406,565
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $68,087,541.00
Full SEMrush Report >>

Revenue report ▼

Google.com would generate approximately $22.4K per day if the source of income were advertisements, which equates to an estimated monthly revenue of $671.2K and annual gross revenue of approximately $8.2M. Based on these figures, the site's net worth is estimated at around $25.6M.

How much would britannica.com make?

Daily Revenue:
$22,372.13
Monthly Revenue:
$671,163.90
Yearly Revenue:
$8,165,827.45
*All earnings values are estimates only.

Daily earning by country

 
CountryPageviewsEarning
 
United States 2,715,689$13,116.78
 
Canada 257,146$1,553.16
 
United Kingdom 355,980$954.03
 
India 247,804$94.17
 
Philippines 212,543$42.51

Loss of money due to Adblock?

Daily Revenue Loss:
$2,931.30
Monthly Revenue Loss:
$87,938.93
Yearly Revenue Loss:
$1,069,923.62
Daily Pageviews Blocked:
694,331
Monthly Pageviews Blocked:
20,829,918
Yearly Pageviews Blocked:
253,430,670

Daily revenue loss by country

 
CountryBlockedLost Money
 
United States 488,824$2,361.02
 
Canada 64,287$388.29
 
United Kingdom 56,957$152.64
 
India 69,385$26.37
 
Philippines 14,878$2.98

How much is britannica.com worth?

Website Value:
$25.6M

Ad Experience Report ▼

Summary of the ad experience rating of a website for a specific platform.

Mobile summary

Root domain:
britannica.com
Last Change Time:
(The last time that the site changed status.)
2022-03-04 05:39:32
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Desktop summary

Root domain:
britannica.com
Last Change Time:
(The last time that the site changed status.)
2022-03-04 05:39:32
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Abusive Experience Report ▼

Summary of the abusive experience rating of a website.
Root domain:
britannica.com
Last Change Time:
(The last time that the site changed status.)
2022-03-04 05:39:32
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Passing

Where is britannica.com hosted? ▼

Britannica.com may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
Server IP:
52.203.134.138
ASN:
AS14618 
ISP:
Amazon.com, Inc. 
Server Location:
Ashburn
Virginia, VA
20149
United States, US
 

Other sites hosted on 52.203.134.138

There are no other sites hosted on this IP

How fast does britannica.com load? ▼

The average loading time of britannica.com is 450 ms. The Desktop speed index is 54 and mobile speed index is 35.
Average Load Time:
450 ms

Page Speed (Google PageSpeed Insights) - Desktop

54
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average (0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%

Origin Data

All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average 0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%

Lab Data


Page Speed (Google PageSpeed Insights) - Mobile

35
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a AVERAGE speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)1.6s 0% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 79% 12% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 12% 8% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 8%
First Input Delay (FID)58ms 82% of loads for this page have a fast (<100ms) First Input Delay (FID) 82% 12% of loads for this page have an average (100ms ~ 300ms) First Input Delay (FID) 12% 5% of loads for this page have a slow (>300ms) First Input Delay (FID) 5%

Origin Data

All pages served from this origin have an AVERAGE speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)1.9s 72% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 72% 17% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 17% 10% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 10%
First Input Delay (FID)35ms 0% of loads for this page have a fast (<100ms) First Input Delay (FID) 85% 9% of loads for this page have an average 100ms ~ 300ms) First Input Delay (FID) 9% 4% of loads for this page have a slow (>300ms) First Input Delay (FID) 4%

Lab Data

First Meaningful Paint 4.0 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric
Has a `<meta name="viewport">` tag with `width` or `initial-scale`  
A `<meta name="viewport">` not only optimizes your app for mobile screen sizes, but also prevents . a 300 millisecond delay to user input Learn more about using the viewport meta tag
Largest Contentful Paint 4.5 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
Preload Largest Contentful Paint image  
If the LCP element is dynamically added to the page, you should preload the image in order to improve LCP. Learn more about preloading LCP elements
Speed Index 11.7 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric
First Contentful Paint 4.0 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more about the First Contentful Paint metric
Max Potential First Input Delay 520 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric
Timing budget  
Set a timing budget to help you keep an eye on the performance of your site. Performant sites load fast and respond to user input events quickly. Learn more about performance budgets
Time to Interactive 25.5 s
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric
Largest Contentful Paint image was not lazily loaded  
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint. Learn more about optimal lazy loading
Performance budget  
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more about performance budgets
Total Blocking Time 4,430 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric
Lazy load third-party resources with facades  
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn how to defer third-parties with a facade
Preconnect to required origins  
Consider adding `preconnect` or `dns-prefetch` resource hints to establish early connections to important third-party origins. Learn how to preconnect to required origins

Does britannica.com use compression? ▼

Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on britannica.com are reduced by 78%.
britannica.com use gzip compression.
Original size: 112.47 KB
Compressed size: 24.52 KB
File reduced by: 87.96 KB (78%)

Google Safe Browsing ▼

Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious

MyWot.com Reputation Ratings

MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites. britannica.com has 93 Safety Reputations.
Status:
  SAFE
Safety Reputations:
  93
Safety Confidence:
  59
Child Safety Reputations:
  93
Child Safety Confidence:
  57

SSL Checker - SSL Certificate Verify ▼

An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. britannica.com supports HTTPS.
 britannica.com supports HTTPS
     
Verifying SSL Support. Please wait...
Common Name: www.britannica.com
Organization:
Location:
Issuer: E1
Valid from: Mar 11 03:04:18 2024 GMT
Valid until: Jun 9 03:04:17 2024 GMT
Authority: CA:FALSE
Keysize:
Common Name: E1
Organization: Let's Encrypt
Location: US
Issuer: ISRG Root X2
Valid from: Sep 4 00:00:00 2020 GMT
Valid until: Sep 15 16:00:00 2025 GMT
Authority: CA:TRUE
Keysize:
Common Name: ISRG Root X2
Organization: Internet Security Research Group
Location: US
Issuer: ISRG Root X1
Valid from: Sep 4 00:00:00 2020 GMT
Valid until: Sep 15 16:00:00 2025 GMT
Authority: CA:TRUE
Keysize:
Common Name: ISRG Root X1
Organization: Internet Security Research Group
Location: US
Issuer: DST Root CA X3
Valid from: Jan 20 19:14:03 2021 GMT
Valid until: Sep 30 18:14:03 2024 GMT
Authority: CA:TRUE
Keysize: 4096 Bits

Verify HTTP/2 Support ▼

HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency.
 britannica.com supports HTTP/2
     
Verifying HTTP/2.0 Support. Please wait...

Site Categories ▼

Website categories are used to classify websites based on their content or purpose. These categories provide a way to organize and filter websites, allowing users to find relevant information or ensure compliance with specific regulations or policies.
Reference/Encyclopedias
Reference Tools/Encyclopedias

Http Header ▼

HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server. 
server: awselb/2.0
date: Thu, 04 Apr 2024 07:13:06 GMT
content-type: text/html
content-length: 134
location: https://www.britannica.com:443/

HTTP/2 200 
date: Thu, 04 Apr 2024 07:13:06 GMT
content-type: text/html;charset=UTF-8
vary: Accept-Encoding,User-Agent
x-tserver: ip-10-145-22-251/127.0.1.1
set-cookie: bcomID=-6442210052156399570; Max-Age=315360000; Expires=Sun, 02 Apr 2034 07:13:06 GMT; Domain=britannica.com; Path=/
content-language: en-US
x-wserver: 127.0.0.1
x-iset: blue
x-xss-protection: 1; mode=block
x-permitted-cross-domain-policies: master-only
expect-ct: max-age=604800
cf-cache-status: DYNAMIC
set-cookie: SessionAuth=mnFaSDb6iQnbWFIu1IrqfNMQbDj3HLVPg/KmABTOXRr+D4sFE3VVgR2ha4B2x72D; Domain=britannica.com; Path=/
set-cookie: subreturn=https%3A%2F%2Fwww.britannica.com%2F; Domain=britannica.com; Path=/
set-cookie: webstats=referer_page=https%3A%2F%2Fwww.britannica.com%2F; Domain=britannica.com; Path=/
set-cookie: __mendel=%7B%27pagesViewed%27%3A1%2C%27surveyShown%27%3Afalse%2C%27topicInitialSequence%27%3A0%7D; Domain=britannica.com; Path=/
set-cookie: __cf_bm=JRQmiaHuPwMpbMJBwM_5L.piiQ1sZGdqukA5zVDK7z0-1712214786-1.0.1.1-k1pbyfxxpCF2zt1sUr4J_O.3pHarLJ5_PVKLSc9D0ddQT8tyN9L.cPGyaWT3Jlv.rkNahPBqsN6YRaEs_npuFQ; path=/; expires=Thu, 04-Apr-24 07:43:06 GMT; domain=.britannica.com; HttpOnly; Secure; SameSite=None
report-to: {"endpoints":[{"url":"https://a.nel.cloudflare.com/report/v4?s=iK0I%2Fzwnv1dLAx7Mhq0%2BExmsuLHISzr8HqNwnrrEJbqSFpOvYZsletCeNWFUH%2FcIxIYqNXBV757tKn%2Btf%2FD6rEOuRMrVvzRnku%2B%2B4PjOdrYo8%2BIgbIbhxLlPZFnfL%2BOMbFEYBg%3D%3D"}],"group":"cf-nel","max_age":604800}
nel: {"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
server: cloudflare
cf-ray: 86ef7e6d3ceb2ff8-ORD
content-encoding: gzip
alt-svc: h3=":443"; ma=86400

DNS Lookup ▼

DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
Type Ip Target/Txt TTL
TXT v=spf1 a -all 1800
TXT facebook-domain-verification=yx5oj1072bsq69m7blcnrkktdu6h4h 1800
TXT ca3-5187b5f7e89c48ce9ac11ac4ad4ba681 1800
TXT ca3-34d513380a624c15b1894f20512d2ca8 1800
TXT google-site-verification=iCsMOBxTnqow6GNvW0LQ292qIMjLqMXwpQ6tOfIZgY4 1800
SOA 900
Mname ns-243.awsdns-30.com
Rname awsdns-hostmaster.amazon.com
Serial Number 1
Refresh 7200
Retry 900
Expire 1209600
Minimum TTL 86400
A 54.161.20.97 60
A 52.203.134.138 60
NS ns-1567.awsdns-03.co.uk 3600
NS ns-1050.awsdns-03.org 3600
NS ns-243.awsdns-30.com 3600
NS ns-829.awsdns-39.net 3600

Whois Lookup ▼

Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on June 14, 1995 and will expire on June 13, 2024 if not renewed. This website is now assigned through the registrar CSC CORPORATE DOMAINS, INC.. The WHOIS data for this website's domain was last updated on June 9, 2023.
Domain Created:
1995-06-14
Domain Expires:
2024-06-13
Domain Updated:
2023-06-09
Domain Age:
28 years 10 months 5 days
Domain Registrar:
CSC CORPORATE DOMAINS, INC.
Domain Owner:
Encyclopaedia Britannica, Inc.
WhoIs:
 

Domain Name: britannica.com
Registry Domain ID: 3021450_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.corporatedomains.com
Registrar URL: www.cscprotectsbrands.com
Updated Date: 2023-06-09T01:05:27Z
Creation Date: 1995-06-14T00:00:00Z
Registrar Registration Expiration Date: 2024-06-13T04:00:00Z
Registrar: CSC CORPORATE DOMAINS, INC.
Sponsoring Registrar IANA ID: 299
Registrar Abuse Contact Email: email
Registrar Abuse Contact Phone: +1.8887802723
Domain Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited
Registry Registrant ID: 
Registrant Name: Domain Administrator
Registrant Organization: Encyclopaedia Britannica, Inc.
Registrant Street: 325 North LaSalle Street
Registrant City: Chicago
Registrant State/Province: IL
Registrant Postal Code: 60654
Registrant Country: US
Registrant Phone: +1.3123477000
Registrant Phone Ext: 
Registrant Fax: +1.3122942154
Registrant Fax Ext: 
Registrant Email: email
Registry Admin ID: 
Admin Name: Domain Administrator
Admin Organization: Encyclopaedia Britannica, Inc.
Admin Street: 325 North LaSalle Street
Admin City: Chicago
Admin State/Province: IL
Admin Postal Code: 60654
Admin Country: US
Admin Phone: +1.3123477000
Admin Phone Ext: 
Admin Fax: +1.3122942154
Admin Fax Ext: 
Admin Email: email
Registry Tech ID: 
Tech Name: Domain Administrator
Tech Organization: Encyclopaedia Britannica, Inc.
Tech Street: 325 North LaSalle Street
Tech City: Chicago
Tech State/Province: IL
Tech Postal Code: 60654
Tech Country: US
Tech Phone: +1.3123477000
Tech Phone Ext: 
Tech Fax: +1.3122942154
Tech Fax Ext: 
Tech Email: email
Name Server: ns-829.awsdns-39.net
Name Server: ns-243.awsdns-30.com
Name Server: ns-1050.awsdns-03.org
Name Server: ns-1567.awsdns-03.co.uk
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2023-06-09T01:05:27Z